A New Corporate Identity for Amplitude
November 20th 2018 – You may have already noticed, Amplitude has changed its logo and graphic identity. With PJC agency support, Amplitude’s new logo has a timeless style, but also is simple, impactful and easy to remember:
> a triangle reminding the “A” of Amplitude
> triangle tips reminding our lasers’ accuracy
> an opening bringing up the “out of the box” idea
> 3 angles echoing the 3 original companies (Amplitude Technologies, Amplitude Systèmes and Continuum)
> The orange color reminding a laser beam, but also a symbol of tonicity, energy and action, a translation of Amplitude’s dynamism
Hence, Amplitude’s new logo transmits our strong values like expertise, reliability and innovation.